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High school students and transfer students who want to enroll in day classes at the Buffalo campus.


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Undergraduate Course Descriptions: Marketingnext

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MKT 215 SALESMANSHIP

An exploration of the sales function in an organization. This course will show the importance of sales and how the sales function relates to the overall market concept. Students will also be introduced to the basic sales process as well as the skills needed in a selling situation. Three credit hours. Prerequisites: none. Offered spring semester.

MKT 220 PRINCIPLES OF MARKETING

This is an introductory course which shows the importance of marketing to all organizations as well as the role marketing plays in our lives. The course covers the traditional market mix components of product, distribution, promotion and price all in the context of the marketing concept. Target marketing, market research and marketing ethics are also discussed. Three credit hours. Prerequisites: None. Offered spring semester.

MKT 298 SPECIAL TOPIC IN MARKETING

Topic to be specified each semester course offered.

MKT 310 BUSINESS ADVERTISING AND PROMOTION

The purpose of this course is to acquaint students with the methods and decision making process in developing an integrated strategy involving advertising, promotions and publicity and the interrelatedness between these three specific areas. Three credit hours. Prerequisites: MKT 220. Offered fall semester.

MKT 312 CONSUMER BEHAVIOR

To study the factors that determine what, when, how, where, and why consumers purchase and use goods and services. Three credit hours. Prerequisites: PSY 100. Offered as needed.

MKT 315 MARKETING MANAGEMENT AND STRATEGY

Marketing management and strategy is a concise and practical management guide to the latest ideas in marketing and strategy. In this course students will learn to ascertain market needs and to strategically plan to fill those needs while serving an increasingly diverse population. Topics will include: market analysis and measurement, competitive analysis, product strategy, promotion strategy, distribution strategy and pricing strategies for both domestic and foreign markets. Three credit hours. Prerequisites: MKT 220 and junior standing. Offered fall semester.

MKT 320 INDUSTRIAL AND ORGANIZATIONAL MARKETING

This course offers an in-depth look at the marketing process as it applies to the industrial and organizational segment of the market. Emphasis is placed on how the industrial organizational segment differs from the consumer segment in their buying behavior. Specific attention will be given to the elements of the market mix as they are used to target the organizational buyer. Three credit hours. Prerequisites: MGT 200. Offered fall semester in even numbered years.

MKT 340 DIRECT AND INTERACTIVE MARKETING

Students will be introduced to the scope of direct and interactive marketing, including mail order, lead generation, circulation, relationship/loyalty programs, store building, fund raising, pre-selling, post-selling and research. The course includes a grounding in all major direct marketing media: direct mail, broadcast, electronic, print advertising, telemarketing, inserts and video. The measurability and accountability of direct marketing and its relationship to the total marketing mix are stressed. Three credit hours. Prerequisites: MKT 220, ECO 260, and ECO 261. Offered spring semester in even numbered years.

MKT 398 SPECIAL TOPIC IN MARKETING

Topic to be specified each semester course offered.

MKT 425 MARKET RESEARCH AND SURVEY

This course provides an in-depth understanding of market research techniques. It examines how the different research methods can be utilized to enhance and create effective marketing and communication programs. Three credit hours. Prerequisites: MKT 220. Offered fall semester in odd numbered years.

MKT 498 INDEPENDENT STUDY IN MARKETING

Topic to be specified each semester course offered.