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Undergraduate Programs: Communicationnext

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Degree earned

Total number of credits




Program Goals

  • Enables and encourages proficient practitioners and critics of public communication
  • Enables and encourages students to engage in oral, written, and audio-visual communication and web technology in order to prepare them for the profession of communication
  • Enables and encourages students a commitment to lifelong intellectual learning
  • Enables and encourages professional ethics, as well as personal growth
  • Encourages student’s competence in research methods and critical thinking
  • Enables and encourage students to engage in critical study of each mass medium
  • Foster student’s excellence in professional performance in communication


Learning Objectives

  • Students will be able to successfully engage in oral presentations.
  • Students will use appropriate resources and research methods to achieve specific audience objectives.
  • Student will be able to analyze and critically review the various forms of oral, written and audio-visual communication.
  • Students will be able to write effectively in the style appropriate to each mass medium (electronic, TV, radio, visual, etc.)
  • Students will be able to analyze and articulate the history, development and operations of each mass medium and how they relate to each other.
  • Students will demonstrate visual communication through a coherent framework including, but not limited to, video, film, audio-visual communication and web technology.
  • Students will demonstrate excellence in job performance through the development of skills including, but limited to, resume and cover letter writing, interviewing and office etiquette and portfolio construction.


Program Description

The Communication program provides a career-oriented program designed to give the student broad practical and theoretical knowledge of various aspects of communication, television, radio, newspaper, advertising, public relations and digital multimedia.

Courses in Communication, which include experiences of a practical nature, begin in the freshman year to provide the student immediate exposure to communication processes. Field experiences, permitting the student to observe and work in a chosen communications medium, begin early in the program. They allow students to explore media settings, develop skills, and make contacts that are critical to success in this industry. By the senior year the student may reach and maintain a clear, independent focus on the practical art of communication through the mass media and his/her role in that process.

In addition, the Communication student is given the opportunity to acquire a comprehensive liberal arts background. While enriching his/her specialized program, this may provide the student with a humanistic perspective for the evaluation of his/her role in relation to society and assist toward mutual improvement of self and society.

Communication majors may not take any Career Component course Pass/Fail.

All Communication majors should complete 100-level Communication courses, writing courses (ENG 110 and ENG 200) and SPE 130 during their first year at Medaille College. It is also important to complete as many other required 100-level courses as possible in the first two years.

Students may not go out on field experiences (COM 277, COM 377, COM 388, COM 477) unless their average is 2.5 or better, and unless they have all prerequisite courses completed, as stated in the Undergraduate Catalog.

The Division of Liberal Arts and Communication operates and maintains the College radio lab and television studio. Medaille College’s on-campus radio lab offers students an opportunity to learn production, news, and on-air techniques. The student staff is responsible for all aspects of operating a radio station from programming to final product. The campus radio lab is now online at WMCB The Fuze.

The TV studio allows students to learn various aspects of broadcast production from computer graphics to directing and editing a television program. Students produce their own show, “Medaille Magazine,” which airs on local cable systems on public access. Hands-on experience at the production facility is encouraged. The television studio is equipped with all digital, state of the art High Definition equipment.


Credit Distribution

General Education Core (33 credits)

ENG 110 College Writing (3)

ENG 200 Advanced College Writing (3)

GEN 110 Introduction to Critical Thinking (3) [Required of first-year students; all other students must substitute a 300/400 level Liberal Arts and Sciences Elective.]

GEN 220 Justice and Democracy in America (3)

GEN 230 Creative Expression (3)

GEN 240 Scientific Discovery (3)

GEN 410 Baccalaureate Capstone I (3)

GEN 411 Baccalaureate Capstone II (3)

MAT 114 Intermediate Algebra (3) [Students who meet the math competency must substitute a Liberal Arts and Sciences Elective]

MAT 201 Statistics and Society (3)

SPE 130 Fundamentals of Public Speaking (3)

Major Requirements (39 credits)

COM 101 Introduction to Mass Communication (3)

COM 110 Journalism in the Digital Era (3)

COM 130 Survey of Broadcasting: History, Programming, and Operations (3)

COM 150 Media Promotions and Marketing (3)

COM 200 Digital Media Production (3)

COM 211 Mass Media Writing (3)

COM 300 Introduction to Communication Theory (3)

COM 311 Social Media Strategies (3)

COM 355 Theory of Media Criticism (3)

COM 400 Communications Law and Ethics (3)

COM 475 Media and Society Seminar (3)

COM (Any) Communication Elective (3)

COM (300/400 level) Communication Elective (3)

Experiential Learning (12 Credits)

COM 277 Field Experience I (3)

COM 377 Field Experience II (3)

COM 477 Field Experience III (6)

Liberal Arts and Sciences Courses (24 credits)

Liberal Arts and Science electives (choose any three LAS courses) (9 credits)

300/400 level Liberal Arts and Science electives (choose two LAS courses) (6 credits)

PHI 200 Logic or PHI 300 Ethics (3)

SPE 315 Advanced Public Speaking (3)

HIS (Any) History Elective (3)

Free Electives (12 credits)

May include any College course.

Total 120 credit hours