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Undergraduate Programs: Sport Managementnext

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Degree earned

Total number of credits




Program Goals

Student Success Goal: The Program seeks to enhance student understanding of career related fields, improve the retention rate of its students, increase the quality and quantity of network opportunities, and continuously improve the curricula that develops the knowledge, skills, and values of its graduates so that students are prepared for productive careers in a global economy.

Academic Program Goal: The Program will expand its academic program array, enhance its delivery methods, and continuously improve the curriculum so that students can select from a variety of quality programs that prepare them for the global work environment.

Faculty Involvement Goal: The Program will innovatively increase its support for faculty and staff in order to attract, develop, and retain talented faculty/staff who continuously improve the quality of teaching, advising, research, and service.

Community Engagement Goal: The Program focuses on both the success of every student and on the difference that each can make in building a better community and serving the common good. The intent of these strategic initiatives are to help students learn beyond the classroom and to give students the inspiration that can help turn individual and communal aspirations into realities

Program Description

Sport Management involves applying marketing and communication concepts as well as the management principles of planning, organizing, leading, and directing to the unique industry of commercial sport. Emphasis is placed on the production, facilitation, promotion, and organization of sport products and services. Because the $500 billion sport industry demands sport communicators, marketers, administrators, and managers with a specialized combination of functional business and sport management skills, the Sport Management bachelor’s degree is intended to serve students who have a desire to be involved in any aspect of the commercial sport-related enterprise.

The Sport Management program is actively involved in preparing students for working in the fields of sport, leisure and recreation. Faculty will promote, stimulate, and encourage study, research, scholarly writing, and professional development in the area of sport management—both theoretical and applied aspects (North American Society of Sport Management. NASSM 2006).

Medaille College’s Sport Management program now offers all courses required by New York State Education Department to obtain a New York State Coaching Certificate (Sport Specific).

Supporting the College’s mission, the Sport Management program fosters an excellent, intellectually stimulating program that prepares students for productive careers responsive to the sport industry’s employment needs. Possessing tremendous expansion potential, The Sport Management program contributes to the College’s well-known flexible delivery system. Our curriculum integrates a core of general education themes, career preparation, and learning through experience.

We will continue to recruit and maintain student-oriented, professional faculty and staff. The faculty, in conjunction with the office of institutional advancement, will continue to seek resources for the College. The versatile curriculum will allow us to recruit and retain a motivated, qualified and diverse student body.  Utilizing the institute’s various academic units and programs, all students in The Sport Management program will work within the community to enhance quality of life and offer lifelong learning opportunities.

Areas of focus include:

  • Sport marketing, promotion, sponsorship and naming rights
  • Employment perspectives, leadership, sport and the law, personnel management,
  • Managing venues and events, operations, risk and security management
  • Commercial development of sport and sporting properties
  • Strategic, tactical and change management
  • Broadcasting, media and technology
  • Finance and accounting
  • Globalization and international management
  • Athletic Coaching and Leadership
  • Analyzing the ever-changing parameters of the sport business industry


Credit Distribution

General Education Core (30 credits)

ENG 110 College Writing (3)

ENG 200 Advanced College Writing (3)

GEN 110 Introduction to Critical Thinking (3) [Required of first-year students; all other students must substitute a Liberal Arts and Sciences Elective]

GEN 220 Justice and Democracy in America (3)

GEN 230 Creative Expression (3)

GEN 240 Scientific Discovery (3)

GEN 410 Baccalaureate Capstone I (3)

GEN 411 Baccalaureate Capstone II (3)

MAT 115 Pre-Calculus or MAT 216 Survey of Introductory Calculus (3)

SPE 130 Fundamentals of Public Speaking (3)

Major Requirements (54 credits)

ACC 101 Financial Accounting (3)

ECO 201 Microeconomics (3)

ECO 260 Econometrics I (3)

ECO 261 Econometrics II (3)

ECO 380 Economics of Sports (3)

MGT 175 Management Concepts and Communication (3)

MGT 240 Financial Management (3)

MGT 335 Organizational Behavior (3)

MGT 420 Strategic Management I (3)

MIS 240 Management Information Systems (3)

PSY 385 Sport Psychology (3)

SOC 301 Sports in Society (3)

SPM 220 Management and Leadership in Sport Organizations (3)

SPM 320 Sport Marketing and Promotion (3)

SPM 325 Legal and Ethical Issues in Sport and Recreation (3)

SPM 335 Sport Event Management (3)

SPM 340 History and Philosophy of Sport (3)

SPM 400 Sport Facility Planning and Management (3)

Experiential Learning (6 credits)

SPM 377 Field Experience I (3)

SPM 477 Field Experience II (3)

Liberal Arts and Sciences (18 credits)

ENG 260 Business and Professional Writing (3)

INT 411 Global Leadership (3)

MAT 114 Intermediate Algebra (3) [Students who meet the math competency must substitute a Liberal Arts and Sciences Elective]

PHI 300 Ethics (3)

PSY 100 Introduction to Psychology (3)

Liberal Arts Elective (3)

Free electives (12 credits)

May include any College course.

Total 120 credit hours