Networking, The Art of Conversation

We have all started conversations with strangers, at the grocery store, doctors' office, even in an elevator. Conversations typically begin and flourish when individuals have something in common. When you prepare for an event such as the Networking Luncheon, individuals should look for commonalties they may have with the attendees. You can identify commonalties through information obtained prior to and during the event.

Example:

Mary, a student, is interested in securing a position with an advertising agency. She notes that five agencies will be at the networking luncheon. Mary will:

1. Identify the person representing the firm and the position they hold.
2. Obtain a thorough understanding of the functions of that position.
3. Research the organization using their web site and other Internet resources.

Helpful information would include: major customers, specialty (print, TV), how many employees, last years sales/gross profit. Having information about the organization and what the representative does for the organization can help the conversation move along smoothly.

Part of the success of this event will depend on what you want from it and how you plan to get it. Are you seeking a job or internship? If so, then you need to treat this event as an informal interview. Prepare for questions they will ask regarding your skills and abilities and for questions you may ask them.

• Body language is important. Stand straight, arms unfolded, and smile!
• Dress appropriately, suits are encouraged.
• Bring along your portfolio with plenty of resumes.
• Be assertive, not aggressive and work alone.

Questions You May Wish To Ask

Personal Background

• How did you become interested in this type of work?
• What is your education or training experience?
• How long have you been with this organization?
• What general advice would you give someone considering entering your field?
• Whom do you suggest I contact for more information regarding the Media field?

Responsibilities or Skills

• What do you find the most challenging aspect of your job?
• What do you like least about this position?
• What types of skills are necessary to be successful in this position?
• How would you describe your job responsibilities?
• What will be the demand for this job in five or ten years?

Organizational Culture

• What are the opportunities for career/personal development within this organization?
• What challenges do you foresee the company facing in the next year? 5 years? 10 years?

• How does your job or department influence the rest of the organization?
• How does management inform you of their expectations?

• How much of an opportunity do you have to be innovative? To take risks?

• How does management recognize or support your ideas?
• What type of evaluation program is utilized?